![]() ![]() The WIRED Gear team tests products year-round. We've spent hours combing through thousands of deals these are our favorites on WIRED-tested gear, from Alexa-enabled speakers and robot vacuums to laptops and tablets. Just like the event we covered in July, most of the deals are for Prime subscribers, but there are some discounts for nonmembers as well. We're heading into the home stretch now, Prime Day 2 ends October 12 at 11:59 pm Pacific time. Technically, it's called the Prime Early Access Sale, but let's be real-it's Prime Day 2. That could cause you stock issues if you’re taken by surprise with a sudden surge in demand.Amazon is Back with a second Prime Day this October. They could put it out there in the lead up to or even after Prime day. The main problem is that there’s no guarantee that Amazon will actually promote your products on Prime Day. Plus the deal fee and the hefty discount buyers expect on Prime Day can all add up, so make sure you’re offering products that fit with your business goals. Any deals submitted would need to be approved by Amazon, whether it’s a lightning deal or one time discount. Not quite. Amazon suggests deals for you to choose and then implement. ![]() If you have a long term strategy of growth Prime Day Deals are a key tool to deploy tactically. ![]() Promoting a loss-leading product could help benefit your future product sales and offer a halo effect on your other products. Sales during this time can improve your overall rankings and reviews for the future. What Makes a Good Deal?Ĭonsumers are looking for bargains, so a deep discount can make you stand out from the rest. However, you will still have till the week before Prime Day to submit for Prime Exclusive Discounts. Lightning Deals) for Prime Day, the submission deadline is 10th July. However, Amazon has announced that if sellers and vendors want to apply for automated deals (i.e. The official date is yet to be announced as has been postponed due to COVID-19 – Rumoured to be September time. But you have to get your promotions in early. Sales shoot through the roof, so it’s a bonanza for anyone selling on the platform. Prime Day is when customers flock to Amazon because it’s the best deals of the year. 5 Things You Need to Know… What is Prime Day? ![]()
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